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Reimagining vitamin B12 supplements for the modern consumer

Reimagining Vitamin B12 Supplements for the Modern Consumer

Changing lifestyles and demographics mean the risk of vitamin B12 deficiency is growing globally. Traditional vitamin B12 supplements millions rely on, are poorly absorbed and unpleasant to take. To better serve patients and unlock new opportunities, healthcare companies urgently need an alternative — user-friendly vitamin B12 supplements that ensure immediate and continuous vitamin B12 supply. Article published in Nutraceutical Business Review.

How the new era of vitamin B12 supplements overcomes the pitfalls of traditional formulations

A growing number of people are at risk of vitamin B12 deficiency. But while supplements are key in addressing this challenge, current formulations fail to meet consumer needs, being both poorly absorbed and difficult to integrate with modern lifestyles. To optimize their portfolios and keep ahead of the competition, healthcare companies urgently need innovative, patient-centric alternatives. In this article published in Nutraceutical Business Review, experts Dr Martin Koeberle and Dr Verena Garsuch discuss:


  • What’s fueling the growing risk of vitamin B12 deficiency

  • How traditional supplements burden consumers and stifle opportunities for companies

  • The promise of a new era of user-friendly, extended-release vitamin B12 formulations